Tag Archives: Spring 2014

Spring 2015 – Logo Design Day 2

Objective: To further investigate the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Web Link:


Topics Discussed:

Six principles of good logo design


Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, timeless, and versatile. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we explore the logo design process.

  1. Create a new Web document in Illustrator with a single default-sized artboard.
  2. For each of the six principles:
    1. Create a headline in Point Type with the vocabulary word itself
    2. Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
    3. You should have a headline and a complete sentence definition for each of the six principles of good logo design.
  3. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture under your definitions.
  4. Create a headline in Point Type with the words “My Favorite Logo“.
  5. Below this headline, write a few sentences describing what the logo represents (company, sports team, club, etc.) and why it is your favorite logo.
  6. Save this document and place a copy in folder number 30 in your period’s subfolder of the Student Drop Folder on the StudentsTempFiles server.

Assigned:March 23rd, 2015

Due: March 24th, 2015

Fall 2014 – Intro to Typography – 7 – Font Identification

Wednesday, September 24th, 2014
In today’s assignment we will categorize a given font into one of the four major classifications of type.


  • I can identify which of the four major categories of typefaces a given font belongs to.

Vocabulary Words:

  • Type
  • Typeface
  • Font
  • Serif
  • Sans Serif
  • Script
  • Ornamental/Decorative/Display

Topics Discussed:
  • Serif Fonts
  • Sans Serif Fonts
  • Script Fonts
  • Ornamental/Decorative/Display Fonts


  1. Connect to the class file server, and download the .pdf document entitled 7 – Font Identification 2014-15.pdf from the Student Pickup Folder.
  2. Place this document into a new InDesign document on Layer 1, and lock this layer.
  3. Create a new Layer (Layer 2) and answer the questions on this layer.
  4. For each of the list of 20 fonts provided, look at the font and identify it in the blank on the right. They will all go into one of the four font categories we have studied in class: Serif, Sans Serif, Script or Ornamental/Display.
  5. Turn in the document to the appropriate Student Drop Folder on the class file server when complete.

Assigned: September 24th, 2014
Due Date: September 24th, 2014