Tag Archives: Illustrator

Computer Graphic Design

Spring 2015 – Logo Design Day 2

Objective: To further investigate the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Web Link:

https://www.logobird.com/the-principles-of-good-logo-design/

Topics Discussed:

Six principles of good logo design
simplicity
distinctiveness
relevance
memorability
timelessness
versatility

Assignment:

Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, timeless, and versatile. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we explore the logo design process.

  1. Create a new Web document in Illustrator with a single default-sized artboard.
  2. For each of the six principles:
    1. Create a headline in Point Type with the vocabulary word itself
    2. Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
    3. You should have a headline and a complete sentence definition for each of the six principles of good logo design.
  3. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture under your definitions.
  4. Create a headline in Point Type with the words “My Favorite Logo“.
  5. Below this headline, write a few sentences describing what the logo represents (company, sports team, club, etc.) and why it is your favorite logo.
  6. Save this document and place a copy in folder number 30 in your period’s subfolder of the Student Drop Folder on the StudentsTempFiles server.

Assigned:March 23rd, 2015

Due: March 24th, 2015

Computer Graphic Design

Spring 2015 – 29 – Illustrator Text Week Day 3

Objective: Use the Appearance and Graphic Styles panels in Illustrator to produce expressive text.
Student Friendly Objective: I can use Illustrator to produce expressive text.

Web Link:
Adobe Illustrator CS5 Tutorial 37 | Appearances & Graphic Styles:

 

Topics Discussed:

  • Typography
  • Appearance Panel
  • Graphic Styles Panel
  • Post-Modernism

 

Assignment:

Watch the “Adobe Illustrator CS5 Tutorial 37 | Appearances & Graphic Styles” tutorial video. Follow the tutorial to learn how to use the Appearance Panel, and how to save object appearances as Graphic Styles.

Recall back in the first semester, when we watched Helvetica and discussed the differences between the Modernists and the Post-Modernists. The Modernists believed that text should not be expressive, and meaning should only be derived from the word itself (i.e. the word “dog” should not look like a “dog”) whereas Post-Modernists asked the question, why can’t the word “dog” look like a dog?

wwdog

Text that visually looks like the thing it is describing is called Expressive Text, and Illustrator has special tools that make the production of Expressive Text extremely easy and effective. Today we are going to explore the use of these tools to produce some expressive text of our own.

    1. Watch the tutorial video to learn how to use the Appearance Panel, how to save object appearances as Graphic Styles, and how to access the pre-set Graphic Styles libraries.
    2. Open your Text Week document in Illustrator and go to the fourth artboard.
    3. Use the pre-set Graphic Styles libraries and the Type Tool to create five words that look like what is being described. For example:

 

Try to use different words and graphic styles than the ones in the example. When you have all five words and all of the previous assignments, save your work and place a copy of your Text Week Illustrator document in folder number 29 on the Student Temp Files server.

 

Assigned: March 9th, 2015
Due: March 10th, 2015