Tag Archives: Spring 2015

Spring 2015 – Logo Design Day 3 – The Process

Objective: To introduce the eight steps of the logo design process.

Student Friendly Learning Target: I can identify the eight steps of the logo design process.

Web Link:

https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

  • Eight Step Logo Design Process:
    1. The Brief
    2. Research
    3. Visual Research
    4. Sketching & Conceptualizing
    5. Reflection
    6. Positioning
    7. Presentations
    8. Celebration

Assignment:

Review Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins tomorrow with The Brief.

Assigned: March 24th, 2015

 

Spring 2015 – Introduction to Logo Design

Welcome to our Illustrator Logo Design unit! In this unit, we’ll study the criteria that make a logo great and we’ll learn about the logo design process, in which we use research,conceptualization and our acquired knowledge of design, shape, symbolism and color theory to produce logos thatmeet all the criteria that define great logo design.

Objective: To introduce the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Review the slideshow embedded below on the Six Principles of Great Logo Design. We will discuss the presentation and go in depth with each of the six principles in class.

Six Principles of Great Logos

  • Simple
  • Distinctive
  • Relevant
  • Memorable
  • Versatile
  • Timeless

Assigned: March 11th, 2015