Spring 2015 – Introduction to Logo Design

Welcome to our Illustrator Logo Design unit! In this unit, we’ll study the criteria that make a logo great and we’ll learn about the logo design process, in which we use research,conceptualization and our acquired knowledge of design, shape, symbolism and color theory to produce logos thatmeet all the criteria that define great logo design.

Objective: To introduce the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Review the slideshow embedded below on the Six Principles of Great Logo Design. We will discuss the presentation and go in depth with each of the six principles in class.

Six Principles of Great Logos

  • Simple
  • Distinctive
  • Relevant
  • Memorable
  • Versatile
  • Timeless

Assigned: March 11th, 2015