Spring 2014 – Logo Design Steps 5, 6 and 7 – Reflection, Positioning and Presentation

Objective: To complete the logo design process by selecting and finalizing a logo design.

Student Friendly Learning Target: I select and refine a final logo for the Falcon Robotics team.

Web Links:


Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 5 – Reflection
    • Step 6 – Positioning
    • Step 7 – Presentation


Hopefully, you completed Step 5 – Reflection over Spring Break by getting some good rest and coming back refreshed and renewed. Look at your logo sketches once more, and select one to begin refining into your final logo design. This final logo design must adhere to the Six Principles of Good Logo Design that we previously studied, and should incorporate all that you’ve learned about the Principles of Design, Shape, Color Theory and Symbolism.

Step 6 – Positioning

By now, you should have received your completed Design Brief documents, updated with the Robotics team’s responses. Read the responses that the Falcon Robotics representative has provided, and take their advice under consideration. Now you have a decision to make: Will you alter your logo design to meet the requests that Robotics has made, or will you proceed with your own ideas with the confidence that as a trained designer, you know what they will like better than they do? This decision is called Positioning, and it is a choice that every professional designer who takes on a client has to make. Bear in mind that unlike most professional designers, you will not have the opportunity to support or defend your design decisions when it comes time for the Falcon Robotics representatives to judge the winner of the competition, so make your decisions accordingly.

Step 7 – Presentation

Your Illustrator file containing your final logo design on a single artboard should have your name in the filename, and should be submitted to folderĀ  “35 – Final Logo Design” on the StudentTempFiles shared folder for your appropriate class period no later than the end of the day on Friday, March 28th. This is a rigid deadline, and any late submissions will not be accepted. There are two important reasons for this: the first is that it would be unfair to allow any one individual more time to work on their design by allowing them to turn it in later than everyone else, and the second is that we have a three day weekend next week, and will be starting a completely new unit when we return. Manage your time wisely.

Presentation of the final logo submissions and judging will occur in the days to follow, and when a winner is selected, the winner will be announced in all Graphic Design classes, and then it will be time for the final step: Step 8 – Celebration!

Good luck, work hard, make good decisions, and we’ll see you all at the celebration where we’ll toast the winner of the competition as well as everyone who successfully worked through the process to create a logo design that they can be proud of.
Assigned: Monday, March 24th, 2014

Due: Friday, March 28th, 2014