Fall 2014 – 18 – Christmas Ad 2014

Objective:

I can use InDesign, Photoshop and the Principles of Design to create an effective advertisement for a real-world holiday attraction.

Links:

https://www.northpoleexperience.com/
https://www.thetrain.com/polar-express-5679.html
https://www.glendaleaz.com/events/glendaleglitters.cfm

Topics Discussed:
Principles of Design
“Picture in Text” using Clipping Mask from Layer technique
Photoshop Image Manipulation
Composite Image

Assignment:

  • Choose one of the holiday attractions above, and design an advertisement to promote it.
  • You will design the ad in InDesign
  • Design the advertisement using the text provided on the assignment sheet in the Student Pickup Folder.
  • After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement
    design.
  • Title text must have “picture in text”. You must use Photoshop to make the “picture in text” titles usingClipping Masks.
  • Three pictures (clip art or found on the Web), combined in Photoshop to make a convincing Composite Image
  • DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
  • Must demonstrate use of contrast through a dominant image
  • The text can use be used in any order that you think makes the most sense.
  • Ad size: 11″ x 17″
  • Limit your design to two fonts only

Assigned: November 10th, 2014
Due Date: November 17th, 2014